Fundorah

Fundorah

Fundorah

A fintech app for parents that allows them to automatically accumulate investment capital for their child's future.

A fintech app for parents that allows them to automatically accumulate investment capital for their child's future.

A fintech app for parents that allows them to automatically accumulate investment capital for their child's future.

A smartphone screen displays a home page Fundorah app.
A smartphone screen displays a home page Fundorah app.
A smartphone screen displays a home page Fundorah app.

Challenge: Investing without fear

Challenge: Investing without fear

Challenge: Investing without fear

Most parents want to secure their children's future (education, housing, first car), but the world of investment seems too complicated and risky to them.

Most parents want to secure their children's future (education, housing, first car), but the world of investment seems too complicated and risky to them.

Most parents want to secure their children's future (education, housing, first car), but the world of investment seems too complicated and risky to them.

  • Problem: Users with minimal financial experience don't know where to start.

  • Task: Create an app that automates complex processes and provides a sense of peace and reliability.

Your Potential flow with projected investment profit
Your Potential flow with projected investment profit
Your Potential flow with projected investment profit

Process: From brief to architecture

Process: From brief to architecture

Process: From brief to architecture

I went through all the critical stages of product development to ensure that every decision was well-founded:

I went through all the critical stages of product development to ensure that every decision was well-founded:

I went through all the critical stages of product development to ensure that every decision was well-founded:

  • Kickoff and Analysis: We carefully studied the client's brief and documentation to understand their business goals.

  • User Flow and Structure: After several iterations, we developed a logic that simplifies the path from the first deposit to regular auto-investments as much as possible.

  • Low-fi Wireframes: Black-and-white mockups helped us test the system's functionality and ensure that we didn't miss any important steps in the user experience.

Manage child profile
Manage child profile
Manage child profile

Visual Strategy: Trust and Minimalism

Visual Strategy: Trust and Minimalism

Visual Strategy: Trust and Minimalism

For a family-oriented fintech product, the choice of style was crucial.

For a family-oriented fintech product, the choice of style was crucial.

For a family-oriented fintech product, the choice of style was crucial.

  • Moodboard: The client chose a calm, natural, and trustworthy style.

  • Design system: I developed a scalable base divided into Foundations (colors, typography, grids) and Components (buttons, cards, inputs). This ensures code cleanliness and ease of transfer to developers.

Screen with selection your card for plan auto-invesment
Screen with selection your card for plan auto-invesment
Screen with selection your card for plan auto-invesment
Success set up auto-investment card
Success set up auto-investment card
Success set up auto-investment card
Screen where user can select available investment portfolio
Screen where user can select available investment portfolio
Screen where user can select available investment portfolio

Implementation

Implementation

Implementation

The key functionality of the application is focused on ensuring that investments work in the background.

The key functionality of the application is focused on ensuring that investments work in the background.

The key functionality of the application is focused on ensuring that investments work in the background.

  • Auto-investments: Easy setup of regular payments.

  • Forecasting: A visual demonstration of how small monthly contributions turn into significant capital by the time the child reaches adulthood.

  • Interactive Prototype: Creation of a fully clickable prototype for testing and final product presentation.

Invest in your child screen
Invest in your child screen
Invest in your child screen

Conclusion

Conclusion

Conclusion

Fundorah is an example of how technology can be combined with family values.

Fundorah is an example of how technology can be combined with family values.

Fundorah is an example of how technology can be combined with family values.

  • Result for users: Parents receive a tool that alleviates anxiety about their child's financial future.

  • Result for business: A comprehensive, professional product has been created, ready for market launch with a clear design system and well-thought-out UX.

  • My experience: I strengthened my skills in Fintech design and learned to convey complex financial concepts through clear and warm visual language.

Design system foundaation for Fundorah app
Design system foundaation for Fundorah app
Design system foundaation for Fundorah app
/ Ukraine

© Maksym Tamurov

/ Ukraine

© Maksym Tamurov

/ Ukraine

© Maksym Tamurov