Mymarket

A no-code CMS platform for quickly launching online stores using ready-made templates and an intuitive builder.

Problem: Overloaded ready-made solutions

Modern CMS (like Shopify, Horoshop) have become too overloaded and powerful for the average seller.

Bloatware: 70% of the features on professional platforms are never used by small businesses, but they create visual noise.
Learning curve: Users need to watch hours of tutorials just to add a product and set up shipping.
Outdated UI: Many local solutions look like complex spreadsheets from the 2010s, which scares away creative entrepreneurs.

Solution: Simplify the interface

My goal is to remove everything unnecessary, leaving only those features that deliver results and are truly needed.

Clean interface: Focus on user content (products) rather than system settings.
Quick start: Intuitive onboarding that guides the user from registration to their first sale.

Login form with fields for email and password, plus a blue "Sign In" button at the bottom.

A screen displaying a QR code with options and settings listed on the left side.

Challenges

One of the most difficult and interesting stages was designing the product management system. I wanted adding a product to be as easy as posting on Instagram, without unnecessary fields, and with advanced settings hidden but accessible in one click.

I tried to combine simplicity with all the necessary features on this page, and the advanced settings were hidden but accessible with a single click.

Screenshot of a user interface displaying an item with a description, features, and image details on a blue background.

A user interface displaying a table with categories, statuses, and action buttons for various items.

A simple white card with rounded edges on a blue background, featuring abstract elements and text.

Customization without fear

Instead of complex and multifunctional editing, which often “breaks” the design and structure of the page in the hands of someone who has never done anything like this before, I have developed a simple system:

The user chooses a ready-made website template designed by professional designers. This ensures that the website will always look stylish.
Then they can change the colors and fonts used throughout the site, which preserves brand integrity. They can also add and change images, choose styles for different blocks, and customize the site for their brand.

A user interface displaying multiple card-style layouts with options for customization and selection different website templates.

Landing page

For the Mymarket service itself, I developed a landing page that conveys its main value: “Your business is ready to go online today.”

Conclusion and results

The Mymarket project became an in-depth study of how to transform a complex technical system into an intuitive business tool. While working on it, I achieved three key goals:

Designing complex architecture (SaaS Thinking): I learned how to structure large data sets (order management, product databases, and settings) so that the interface remained “clean.” This allowed me to hone my skills in creating scalable design systems.
Product thinking and marketability: In addition to designing the CMS itself, I analyzed how to make the product attractive to the end consumer. Creating a landing page helped me understand how to properly communicate the value of the product through visual language and a clear focus on launch speed.
Prioritizing cognitive comfort: I proved in practice that in the e-commerce niche, “less is more.” By lowering the entry threshold for users and minimizing cognitive load, I created a concept that allows businesses to focus on sales rather than learning complex software.

/ Ukraine